LALA SERRANO

Lala Serrano is a photographer based in Paris working across fashion and documentary.

Her imagery is distinguished by a refined palette of vibrant, rich colors and a masterful use of textures, creating a visual language that is both striking and evocative.

Her work is regularly featured in leading international publications as VOGUE Italia, VOGUE Spain, VOGUE Germany and AD Magazine among others

Brands such as Loewe, Boss, H&M, Missoni Home, Massimo Dutti and Mango have trusted her vision.

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This deeply personal poetic-visual diary explores the transformative journey of a young woman navigating identity, freedom, and reinvention in Los Angeles. With a visual language intertwined with subtle irony, everyday intimacy, and a cinematic aesthetic marked by contemplative atmospheres and evocative urban spaces, the photobook reflects the emotional currents shaping the protagonist's experience.